I have spent ten years across agencies, corporates, and complex projects, enough to handle strategy, design, and delivery on my own.
Currently, I work independently as a freelance designer with SME founders and startups, helping them bring their digital vision to life.
About
Senior UX designer with 10 years of experience and specialisation in responsive web development. I have worked with brands like IBM, SBI YONO, Byju's and more. Over the years, I’ve worked on large-scale projects and have also taken full ownership of products as a sole designer.
I start by understanding WHY [what the users needs and where the business can meet them]
From there I identify WHAT [ for the flow of information]
Only then do I decide HOW [it should look on screen]
Before working independently, I spent the majority of my career alongside talented teams at IBM iX, Lollypop Design Studio, Byju's, and Wadhwani Foundation. I now live in Frankfurt am Main with my family. Outside of work, I find myself drawn to the crafts and handicrafts of India, currently fixated on the "Kantha stitch" of West Bengal.
Say hello
In their words
Sreejesh KP
Deepabali consistently presented out-of-the-box ideas and solutions towards the user pain points. She is quick, dedicated, reliable, a fast learner and has good ownership. Recommend her for user-centric design!
Adesh Bhansali
Bengaluru UX Lead, Lollypop Design Studio
Deepabali was always mature in her decisions, hard-working and always brought fresh ideas and perspectives. During her time in my team, she managed to work on big projects and easily deliver work due to her above qualities. The clients she worked with always had good things to say about her and she never defaulted on quality or deadlines. She has handled some of our biggest clients with great ease.
Experience
2025 - Present
Freelance Designer
2024 - 2026
Senior Product Design Consultant
Wadhwani Foundations (Contract)
2022 - 2022
Associate UX Lead
Lollypop Design Studio
2021 - 2022
Senior UX designer
Lollypop Design Studio
2018-2021
Entrepreneur & Product Designer
Nock - A smart inventory management system
2016 - 2018
UX design consultant
IBM iX, India
Education
2012 - 2016
Bachelors of Design
Srishti Manipal Institute of Art Design & Technology
Industrial Art & Design Practices
